Made to Stick
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Notes on Made to Stick . The next chapter of Made to Stick covers the second quality of sticky ideas they are unexpected.
Made To Stick Po Polsku
Meanwhile people with important ideasbusiness people teachers politicians journalists and othersstruggle to make their ideas stick. Read 2831 reviews from the worlds largest community for readers. means finding the core of the idea. Introduction. About The Authors Chip and Dan Heath are two brothers both academic authors and researchers. He is obsessed with human behavior social psychology and. Made to Stick Why Some Ideas Survive and Others Die . Made To Stick Meetings Messaging Musings Newsworthy Political Communications PowerPoint Abuse Avoid It Public Speaking Remote SHARPs and Stories Short Bits Speakers Special Event Top 10 Best and Worst Communicators Twitter and Social Media Uncategorized Video Use It Video Blog View from the 40th Floor WebTech Connect with us What We Do. Made to Stick item 4958a page 1 of 4 Made to Stick Why some ideas survive and others die by Chip Heath and Dan Heath Random House 2007 he main problem is the Curse of Knowledge The person sharing the idea has all sorts of insider information that others dont so they have already framed the problem and understand its relevance. If were to succeed the first step is to find the core of an idea. Sure enough there was a tube. Hence in order to make an idea sticky it has to be simple unexpected concrete credible emotional and tell a story. Made to Stick Why Some Ideas Survive and Others Die.
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